With Facebook marketing, it isn’t just about who has the most “likes” at the end of the day, it’s also about creating valuable content that makes your visitors want to come back to your page. Making your Facebook page a return destination isn’t exactly easy, but we’ll give you three tips that you can use to get started towards building a page that your visitors will remember.
1. Provide something exclusive to your fans
A lot of people will use things like savings and coupons to draw fans to their page, but what they don’t realize is after they have taken their savings or their coupon, the traffic to their page drops off. Besides, it’s difficult for a company to offer deals like these on a consistent basis.
Companies like DC Comics and Marvel are offering sneak peaks into their new movies with great success. People comes back frequently to see what news is posted about the movies that are in progress. Another brand, Tiffany & Co, are releasing new product lines to people who have liked their page, and are seeing great results with that as well. Lego is known for the contests they run on their Facebook page and the prizes they frequently give out.
Create a reason for your fans to visit you frequently, and try to tie it in closely with your brand or company.
2. Entertain your audience
Everybody likes content that makes them smile and laugh. Post content that is funny and that will get tossed around on Facebook, but also try to keep it relevant to your company. An example of a tire company practicing this method could be a photo of a flipped over bus with the caption “They should have went with Mike’s Tire Company!”
By having your audience like your photos and entertaining posts, they will get posted to all of their friends, which will increase your brand visibility. Just don’t get too carried away with the funny stuff.
3. Build a “Lifestyle Brand”
Companies like New Balance and National Geographic are both leaders in their respective niches; exercise and exploration. Therefore, they can offer useful information within their niche that is both relevant and interesting to their fan base. You can easy mimic this technique. An example for a wine company would be linking to articles about ways to store your wine, or perhaps the health benefits of drinking red wine regularly.
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